Stillwater Massage
DELIVERABLES
Print Collateral
Digital Advertising Look & Feel
Signage
Website Design Maintenance
Copywriting / Editing
Stillwater Massage is owned by a multi-modality, master massage therapist, and massage therapy teacher, Holly Jackson. As she expanded her business to take on employees, she approached Jina to take over brand management. Together they strategically attracted local clients from the inclusive, and sought after Seward Park Neighborhood, in Seattle, Washington.
DIGITAL MARKETING SUCCESS
Jina partnered with the owners' digital marketing team to design targeted, paid Fecebook advertising. For a year previous to this, Stillwater was trying to build an organic social following; this method was not positively affecting the bottom line. Then, with the new paid digital ad campaign, a fantastic strategy, and great design, it took only four months to double Stillwater's business and pack the schedules of five massage therapists.
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Now that new business was coming in the door, it was helpful to have the necessary marketing materials that were created by Jina when she took over brand management.
BROCHURE ON A BUDGET
Stillwater chose to with Jina on a a retainer package so they were able to have large marketing assets created over time. This allowed the owner and staff to concentrate on their core responsibilities, then review creative, and make edits on a more relaxed schedule. Also, when projects are paid for via Jina's easy retainer service, all offerings are discounted, and more affordable. With this service, Jina designed a six panel brochure that strategically and succinctly answered most FAQs. Now, with this marketing tool, all the Stillwater practitioners can explain less and massage more.
Because Stillwater is on retainer, Jina completed all website updates / changes above all other clients, and create additional digital assets to advertise the new promotions.
Web changes are also updated on mobile, accommodating the many inquiries from successful Facebook advertising.
THE RESPONSIVE WEBSITE
PROOF THAT STRATEGIC DIGITAL ADVERTISING CAMPAIGNS WORK
Holly Jackson, the owner of Stillwater Massage, employs five massage therapists and wants her business to thrive. After a year of unsuccessfully trying to build an organic following through social media, she knew it was time to spend money to make money. It took only four months of consistent and strategic digital marketing on Facebook for Stillwater's appointment books to be filled for all practitioners. This along with supplemental marketing materials, a responsive website, and damn good service, kept Stillwater Massage at the top of the business game in Seattle's Seward Park Neighborhood.
