Artifact Technologies is a tech company that creates apps everyone dreams of. Apps that make lives simpler and are easy to use. So when they were developing an event participants photo sharing app, they came to Jina to create the user experience and the user interface. Through the iterative process they designed a winning look-n-feel that was expected by the target audience and informative, while simplifying the user experience through handy infographics.
UI MIXING PHOTO WITH ILLUSTRATION
The photoPHEIM app is used by people who are all the same event, and want to have access to all the photos taken at the event. Event gowers opted into photo sharing through the app. Because the content of the app is photos,
it was important that the UI design not show photos. So users would never mistake app instructions with photo content, Jina created a vast library of illustrative elements to explain and guide the end user through the app.
PRACTICING APP DESIGN FROM WIREFRAME TO MARKET
Jina was brought in to this project working with an outside team of super savvy techies. As Jina was known to do, she happily followed their direction and adhered to the design process that works best for them. This way outside investors would quickly be able to digest the app concepts. The process was typical and easy breezy: Jina started with talking and discovery, then drawing and planning through the UX, with some iterating. Soon after Jina creating wireframes, iterated on that; developed color schemes, more iteration....Until it was time to design. Then Jina started with infographics, and moved on quickly to build the app UI, again through the iterative process.
THE GAME OF SHARING
PhotoFEIM offers a vast statistics section where the end user can evaluate their sharing stats against others. As Jina thought through the UX, she knew that many users would be motivated by seeing the stats of others, and make a subconscious game out of their own sharing, liking and taking pictures. Her clients, Artifact & The Main Branch, are successful gamification app developers. Through further contemplation with these partners we all agreed that the robust stats section would be great to keep users interested in the app, and be a sure shot for investors.
SOMETIMES, OTHERS GET THE GREAT SHOT
The PhotoFEIM app was a product Jina could get behind and be excited about, because how many times have you been at , or hosted an event, and wished you had access to the all the pics that everyone took? Jina felt that way at her own weddings, and friends' kids' soccer games. Now they would never have to miss a great photo just because they were momentarily looking away.
RESPONSIVE APP & LANDING PAGE
Jina designed this responsive app for mobile and tablet; plus for those who accessed the app on a desktop, she designed a landing page with instructions on how to download the app on to mobile devices, and links to the app stores.
"Jina designed an app that makes it easy for my clients and their friends to share pictures from the set of their photoshoot. The models love it because they get a different view of the shoot, with set and all, and I love it because I can keep track of extra content that I want to copyright."
BUILDING APPS IS A RACE AGAINST TIME
Unfortunately PhotoFEIM never made it past beta testing, as similar apps went to market sooner, and investors did not continue funding.