Event Promotion & Branding
Evergreen Treatment Services is working to solve the opioid epidemic in the Puget Sound area. Each year the organization holds several events to bring donors together to learn about the positive change that ETS is creating, hear success stories, and better understand implementation of future goals to sustain progress. For these events, and for the day-to-day design needs, in partnership with Minerva Strategies, and the development director for ETS, Jina creates all of the printed and digital collateral for this vital NGO. (Excluding website design).
THANK YOU CARDS THAT ROCK
Because ETS survives partly on donations of all sizes, it's vital for to have a suite of thank you cards to send in response to every donation. To end up with three main cards, Jina created many options to choose from, all showing the ETS brand design they've become known for.
ETS has many outreach initiatives and all are top priority, because these materials can save lives. Jina takes great pride in delivering consistently branded materials, so ETS clients will easily recognize them and glean the much needed information.
LUNCHEON COLLATERAL THAT INFORMS & EXCITES
Since 2018 ETS has been holding an annual luncheon to treat and educate community members and donors. For the second annual luncheon, the theme was, "Connecting the Dots." This idea meant calling out all facets of service that support the clients on their recovery journeys. Jina visually explained this theme by showing an ETS solar system, where the center of the universe is the client, and the support networks are tied to each client. Jina created dozens of printed and digital deliverables for the event. The event that brought in over 150k to help support and fighting the opioid epidemic.
BRAND STEADY THROUGHOUT THE YEARS
ETS has an effective yet simple brand that is recognized throughout the community and trusted by donors. For this reason, no matter which designer takes the reigns, the audience needs to know that the communication is authentically coming from ETS. For the first year that Jina worked on the ETS brand, she was working with a few assets from the previous agency, for instance, the logo for the 45 year luncheon celebration. For that event, Jina obtained a great logo that was already created, then designed dozens of printed and digital deliverables around it. Bringing in 120k from donors at the luncheon.